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The IDM is Europe's leading training and qualifications organisation for the digital, direct and data-driven marketing profession, and your partner in developing your capability to do more, better, faster.

For over 30 years, we have worked with over 100,000 marketers in over 30 countries to help them build practical skills, professional confidence and inspiring careers. Our professional alumni work in roles that define digital and data-driven marketing. Their stories are our story.

"The IDM always delivers in terms of content and quality. The exposure to the speakers and their experience is what differentiates the IDM's courses from others."

Kathryn Hellewell, Taleist

Marketing qualifications: digital, direct, data-driven, email, social and search

Get the in-depth expertise that you need, as well as the professional recognition for it that you deserve. In today's demanding, multichannel world, an IDM marketing qualification prepares you to tackle every challenge, whatever your specialism or experience level.

Professional Diplomas

Equivalent to a Level 6 (Bachelor's degree) qualification, similar to an undergraduate degree. Recommended for professionals with approximately 18 months+ experience who want to develop their marketing knowledge and skills

Postgraduate Diplomas

Equivalent to a level 7 (Master's degree) qualification, similar to a Master's degree. Recommended for more senior professionals with a few years' experience who want to gain a professional marketing qualification working at a strategic level

Professional Certificates

Equivalent to a Level 5 qualification. Recommended for marketers with some prior experience who wish to develop their expertise in a specific or specialised discipline


Equivalent to a Level 4 qualification. The IDM Awards provide thorough grounding in a chosen subject area. Recommended for those new to marketing or looking to refresh their knowledge in the fundamentals.

Complete a course with us and you'll learn by doing, as all our courses are practical and fast-paced. There's no academic theory and you'll be able to do more in your job from day one, boosting your confidence, influence and value.

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