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The IDM is Europe's leading training and qualifications organisation for the digital, direct and data-driven marketing profession, and your partner in developing your capability to do more, better, faster.

We offer a range of globally recognised Diplomas, Certificates and Awards as well as over 60 specialist courses through our real and virtual campus. Above all else, we're committed to connecting, training and inspiring the doers in marketing, every step of their careers.

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"The IDM always delivers in terms of content and quality. The exposure to the speakers and their experience is what differentiates the IDM's courses from others."

Kathryn Hellewell, Taleist


Marketing courses: digital, direct and data

Choose from over 40 practically-focussed courses, delivered by expert marketers, for training that's up-to-date, real-world and relevant to you.

View all courses Digital marketing Copywriting and creativity Social media marketing Data Essentials Legal and regulation Search enging marketing Website optimisation Content marketing Customer relationship Data analytics Email marketing Planning and strategy

Marketing qualifications: digital, direct, data, email, social and search

Get the in-depth expertise that you need, as well as the professional recognition for it that you deserve. In today's demanding, multichannel world, an IDM marketing qualification prepares you to tackle every challenge, whatever your specialism or experience level.

Professional Diplomas

Choose a Professional Diploma if you implement, manage and evaluate campaigns (equivalent to QCF level 6)

Postgraduate Diplomas

Choose a Postgraduate Diploma if your role is to determine, apply and resource marketing strategy (equivalent to QCF level 7)

Professional Certificates

Choose a Professional Certificate if you need an in-depth understanding of a marketing specialism (equivalent to QCF level 5)


Gain a thorough grounding in a subject area of which you have little or no existing knowledge (equivalent to QCF level 4)


Complete a course with us and you'll learn by doing, as all our courses are practical and fast-paced. There's no academic theory and you'll be able to do more in your job from day one, boosting your confidence, influence and value.

We've trained over 70,000 doers across 28 countries. Join the doers today.

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