Junior Copywriter

What is day-to-day life like as a Junior Copywriter, what are the main responsibilities, and what skills do you need to excel?

We chatted to Jezebel Carr who is a Junior Copywriter at Dark Horses, to find out how she finds working in the marketing industry and what it took to get to where she is today

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Role Profile

A Junior Copywriter is a creative professional who is responsible for writting compelling copy for a variety of mediums. This could include web copy, email copy, print ads, radio spots, television commercials, and more.

They help project a brand voice, and it's their job to ensure all copy is consistent with this voice through writing, editing, and proofing.

The Junior Copywriter must have excellent writing skills and be able to write in a variety of styles. They must be able to take complex ideas and turn them into simple, easy-to-understand copy.

Key responsibilities

- Create copy for a range of media including social, print, video, and online

- Ensuring high levels of editorial standards are met

- Push brand consistency across all company communications

- Edit and proofread work created by others

- Be up to date with the latest trends

- Collaborate with creative, marketing, and legal departments to monitor any project needs

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Requirements

To be successful as a copywriter you must have:

- Excellent writing skills and the ability to write in different styles for different target audiences.

- Great organisation skils to manage multiple projects, and meet tight deadlines.

- Be good at researching to get a good understanding of the subject in question.

- Be able to think outside the box and come up with creative ways of getting messages across.

- The ability to work independently and in team of other creative professionals.

- A good eye for detail, including the ability to proofread work.

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We can help you get into this role with DMA Student Membership

Being a DMA Student Member shows employers that you’re committed to your professional development and that you’re actively seeking to improve your skill set, making you more employable.

For just £3.75 a month you’ll:

• Get everything you need to jump out from the crowd and shine as a job applicant.
• Professionalise your marketing knowledge with real-life learning, curated by DMA's community of award-winning industry professionals.
• Get free access to the IDM Award in Marketing and the IDM Award in GDPR (usually costing £1,188), giving you a grounding in the fundamentals of marketing, and all the knowledge you need to be a responsible marketer, two key attributes looked for by employers.
• Build your network via a packed programme of events & programmes led by top industry professionals, connecting you with DMA's community of business-leading professionals who are ready to help you on your career journey.

Discover all of Student Memberships benefits and become one here

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Return to "I'm a Creative” page

Click here to return to "I'm a Creative" page to explore more job roles that are best suited to your personality and the DMA resources you should take a look at to get ahead of your competition.

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