Insight Analyst

What is day-to-day life like as a Insight Analsyt and what are the main responsibilities, and what skills do you need to excel?

We chatted to Maria-Madalina Ifrim, who is currently working as an Insight Analys at eBay, to find out how she finds working in the marketing industry and what it took to get to where she is today.

- Translating business challenges into analytical questions

- Ensuring all business decisions utilise data and insight

- Analysing data, identifying trends and providing actionable insight

- Continuously looking to improve reporting systems

- Creating, managing and presenting dashboards for clients and key stakeholders

-Building and testing basic queries on in house social and search data tools

- Maintaining and building dashboards for customers

- Synthesising data and analysis into impactful, action orientated reports

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Requirements

If you are to be successful as an Insight Analyst, you must have excellent analytical and problem-solving skills in order to suggest solutions to problems swiftly

Have a good understanding of database interrogation and analysis tools

Excellent communication and presentation skills in order explain your findings to people who don't understand the mechanics behind data analysis

Effective listening skills in order to understand company values and goals

Be resilient to try new ideas if you face hurdles, you'll be expected to work with little to no supervision, so it's important that you're able to motivate yourself

Good planning, time management and organisational skills

Be able to deliver under time pressured conditions and meet tight deadlines consistently

Great teamwork skills and a collaborative approach to sharing ideas and finding solutions

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We can help you get into this role with DMA Student Membership

Being a DMA Student Member shows employers that you’re committed to your professional development and that you’re actively seeking to improve your skill set, making you more employable.

For just £3.75 a month you’ll:

• Get everything you need to jump out from the crowd and shine as a job applicant.
• Professionalise your marketing knowledge with real-life learning, curated by DMA's community of award-winning industry professionals.
• Get free access to the IDM Award in Marketing and the IDM Award in GDPR (usually costing £1,188), giving you a grounding in the fundamentals of marketing, and all the knowledge you need to be a responsible marketer, two key attributes looked for by employers.
• Build your network via a packed programme of events & programmes led by top industry professionals, connecting you with DMA's community of business-leading professionals who are ready to help you on your career journey.

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