DMA Talent Marketing Challenge

The DMA Talent Marketing Challenge gives aspiring marketers a taste of what it's like to work on a real-life marketing brief.

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Who can enter?

- Students who are up for a challenge!

- You don't have to be studying marketing, it’s open to students at any stage of any course.

- You must enter as part of a team, made up of between three and six people.

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How does it work?

ScotRail will set the brief for 2021’s challenge, which we'll be releasing during the first week of November. The brief is all about developing a marketing campaign to help them overcome the new challenges they face due to Coronavirus.

The deadline for entries is in May 2021 and after a preliminary round of judging by the DMA Talent Team, a shortlist will be selected of around ten teams.

This shortlist will then be judged by a panel of industry experts, with between three and five teams being invited to pitch their entries to the client where the winner will be selected.

​Past brands who have sponsored the challenge and provided the brief include Instagram, BMW, Nestle, Toyota, Royal Mail, The Economist, T-Mobile, Guinness, Student Beans and most recently StudentUniverse and Tourism NT.

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2020's Brief

2020's brief was provided by StudentUniverse and Tourism NT and challenged teams to develop a marketing strategy for Australia's Northern Territory, targeting 18 to 30 year olds. Have a look at the brief here.

60 teams entered and Cubed, a team formed of 6 students from Northumbria University, were crowned winners with their outstanding response to the brief.

You can find out more about 2020's challenge, the finalists, and the winning team here.

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2019's winners

We recently caught up with the winning team, GEMM Agency from the University of Greenwich, to find out what opportunities the challenge has created for them and why you should enter. Find out what they had to say by clicking here.

Want more information about the competition? Please email dmatalent@dma.org.uk.

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