DMA Breakthrough Award

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The DMA Breakthrough Award runs in partnership with the DMA Awards and GRT, giving aspiring creatives the opportunity to work on a creative brief set by a well-known brand.

As well as the prestigue of winning an industry recognised award, 1st place will win £1,000, 2nd £500 and 3rd £250.

This year's brief has been provided by sponsors Direct Line and the challenge is to develop a multi-channel campaign that will build awareness and excitement, and raise consideration of Direct Line pet insurance.

Applications are now closed

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The DMA Breakthrough Award gives students, interns and non-professionals the opportunity to:

  • Build their portfolios with real client work
  • Experience what it's like to work on a real-life client brief
  • Get feedback and advice from industry experts and creative directors on their work
  • Win a major marketing industry award


If successful at the first stage, teams are invited to pitch their ideas to the client and a panel of industry experts at a central London location on 3 December 2019. The finalists are then invited to attend the DMA Awards that evening to soak up the finest creative work from the past year, as well as importantly finding out if they took Gold, Silver or Bronze.

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