Content Marketing Executive
02 May 2021
What is day-to-day life like as a Content Marketing Executive and what are the main responsibilities, and what skills do you need to excel?
We chatted to Nicholas Tate, who is a Content Marketing Executive at DMA to shine light on what day-to-day life is like in his role
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Role Profile
As a Content Marketing Manager it is pivotal that you are a highly analytical thinker with the audience always first at mind when creating enganging content to appeal to consumers whilst simultaneosuly having the company goals and values and expressing this through your content. The Content Marketing Executive will find creative ways of building an online presence, as well as using analytics in the formulation of a content strategy. You will have a proven track record of delivering innovative content led campaigns with the objective of driving performance. This exciting new role requires close working with the wider marketing team to deliver impactful, cohesive and engaging content campaigns. You will be creating content across web, social media, blog posts and using imagery and videos to engineer online engagement throughout the customer journey.
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Key responsibilities
- Ensure a strong plan is put in place to execute Content Marketing Strategies for the organisations
- Create a voice on digital platforms and brands ideals which align with the goals of the organisation
- Create engaging content which will attract the intended demographic
- Maintain a schedule with project deadlines and quotas which have been issued to clients
- Keep up to date wuth any devlopments in the digitl world and may help with generating ideas which will engage the customer
- Create reports which track progress of reports
- Use search engine optimization to improve the ranking of keywords of projects to boost engagement
-Have a great undersatdning of trend withing the industry which feeds into a wider marketing strategy which incorporates more dynamics
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Requirements
Have a good ability to anticipate any new audience preferences and be able to make changes accordingly
Excellent communication and writing skills to be able to convey ideas succinctly within spoken scenarios such as meetings and presentations
A good understanding of webpage analystics and metrics in order to boost the engagement of content
Project management skills must be to a high standard as project can pile up and get hectic
Great use of social media platforms and good understanding of how to utilise them when reaching different demographics
A good level of experience with SEO and web traffic metrics
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