Responsible Marketing
Changes to the governance of data will have far-reaching consequences for your business. The new General Data Protection Regulations (GDPR) will determine how your business does business, and particularly how it manages, protects and administers data in the future. The new regulations came into place in 2018 - find help here.
17 Jun 2016
A third of businesses feel âunpreparedâ for GDPR, according to marketers
Research from the DMA highlights the need for board-level leadership, while exploring marketers’ expectations and concerns about the new legislation16 Jun 2016
Data protection exchange: Edinburgh, 30 June
Join the DMA’s external affairs manager Zach Thornton at this Data Protection Exchange event in Edinburgh on 30 June and learn how GDPR will shape the data-driven marketing industry
09 Jun 2016
Member ContentâData is not difficultâ
What do firms need to do to change their culture in order to succeed in the modern data economy?
27 May 2016
Member ContentIP address, phone number, location data: what is personal data?
Tackling a question that vexes marketers, the DMA’s Zach Thornton explores what we mean when we say “personal data”
25 May 2016
Two years until the GDPR comes into force
Today the EU General Data Protection Regulation (GDPR) becomes law, but there are two full years - 730 days and counting - before the law comes into force
24 May 2016
Member ContentGDPR guidance - ICO announces what it will publish and when
The Information Commissioner's Office gave more details on Friday 20 May 2016 about the General Data Protection Regulation (GDPR) guidance it will publish
16 May 2016
Member ContentHow to Guide: Ensure your 3rd parties are not a data risk
How will the GDPR change the data relationship between brands and their agencies and suppliers?
09 May 2016
GDPR Series: Consent and legitimate interest
The GDPR text has passed through the EU Commission, Council and Parliament and becomes law in 2018. So learn what constitutes consent and legitimite interest so you can shape your data policies now and ready them for the changes to come.
29 Apr 2016
Member ContentICO GDPR guidance to be published in phases
The ICO spoke at a Law Society event to explain their plans for GDPR implementation