Consumers do not consider themselves loyal

31 May 2016

New research by the DMA suggests consumers do not consider themselves loyal.

The DMA launches a new campaign exploring what makes for excellent customer engagement – now and in the future. We’ve made an animated infographic examining the language of engagement: how do customers express themselves as they interact with businesses and brands?

Read the full research report here.

Talking the consumer's language

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Consumers do not consider themselves loyal

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