Consumers do not consider themselves loyal | DMA

Filter By

Show All
X

Connect to

X

Consumers do not consider themselves loyal

T75945e7b57f1-capture1_575945e7b5754-74.JPG

New research by the DMA suggests consumers do not consider themselves loyal.

The DMA launches a new campaign exploring what makes for excellent customer engagement – now and in the future. We’ve made an animated infographic examining the language of engagement: how do customers express themselves as they interact with businesses and brands?

Read the full research report here.

Talking the consumer's language

Sponsored by

Hear more from the DMA

Please login to comment.

Comments

Related Articles

MBA AI Week 2025 (Nov 10–14, London) unites leaders exploring how AI reshapes creativity, loyalty, and authenticity. Through talks and panels, it challenges how we innovate, connect, and build trust in an increasingly intelligent world. Register now!
Screenshot 2025-10-20 131503.png

Tired of erratic lead flow? Learn how outsourced telemarketing can improve lead management, boosts conversions, and supports your sales pipeline.

Depositphotos_7654634_S.jpg

Customer data is driving smarter, more creative print campaigns and unlocking new value across the board. The Print Council have shared their takeaways and advice following the release of the DMA Value of Customer Data Report...

PC Image - VoCD Activation.jpg

Helpful insight and ideas highlighting how data quality, accuracy and relevance can often be the key to better email interaction rates

Image.jpg
Consent Preferences