23 Jul 2013
Customer service via mobile phones: how do consumers want to talk to you?
New DMA research has revealed how your customers wish to be kept in touch and up-to-date with your brand via their mobile phones, and what you can do to make the relationship work to everyone's advantage.
Purple Square’s Tim Biddiscombe interviewed marketing data and tech industry veteran Andy Masters about the essential roles of listening, learning and trust in building holistic and effective customer journeys.
The subject of Generative AI and Real-Time Personalisation, two very interesting, interrelated subjects, in that they both deal with the here and now, presenting information with an immediacy and accuracy bordering on the prescient.
Generative AI platforms are remarkably easy to use. But we must remember that generative AI cannot read our minds (at least, not yet!). Generative AI is only as effective as the prompts you provide it with and the data fed into it.
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