Filter By

Show All
X

Connect to

X

Infographic - Data tracking report 2012

T-53c921e7dbf1f-data-tracking-2012-infographic_53c921e7dbd07.jpg

Consumers have long understood the data value exchange - in return for giving their personal information to the brands they trade with they get discounts, loyalty points, free entry into prize draws and the like. Major loyalty programmes like Tesco Clubcard, Nectar and Air Miles have all educated consumers about the apparent value their data has to companies.

This method of capturing and permissioning data has worked well for the last several decades. But it could be about to change in the wake of new legislation and a heightened awareness among individuals about their data rights. Combined with recent data breaches and an ongoing perceived abuse of personal information by marketers, a new exchange needs to be negotiated. Click here to read the report in full.

Hear more from the DMA

Please login to comment.

Comments

Related Articles

The beginning of an email’s journey. How strong is your understanding of deliverability? What are the biggest obstacles to achieving good deliverability? How do you measure success? Read on to find out.

Customer Engagement (2).jpg

Discover Epsilon’s Loyalty Evaluation and Design (LEAD) framework and how we use the 5 C’s of loyalty strategy to assess critical components and inform the loyalty design recommendations to form an ideal loyalty experience for you and your customers.

DMA Image.png

What are the challenges marketers face when dealing with their email programmes? Do them come alone or do businesses have to deal with multiple challenges at once? How do they impact email programmes? Here’s your snappy take from our Marketer Email Tracker 2020 report.

Customer Engagement-02.png

The final article of this series focuses on subscriptions: an increasingly popular model to facilitate consumers in both discovering and showing their loyalty to brands. Who, among customers, does engage most with subscriptions? What do they demand from their subscriptions? What does the future hold for them? Read on to find out.

Customer Engagement_futureTrendsSubscription_Research articles copy_Research articles copy.jpg