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DMA insight: GDPR - an opportunity for change

With only months to go until the deadline for compliance with the GDPR, we asked marketers for their thoughts on the legislation – how is the industry evolving? From awareness, to preparedness, to opinions of the impact of the GDPR, read below to find out about the challenges and...
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  • 3232 views

DMA insight: Customer Engagement, top travel brands

Your bags are packed, you’re ready to go. But who are you travelling with and why did you choose them? Our latest Customer engagement infographic explores the ever-changing world of travel, diving into which brands customers prefer and why.
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  • 1941 views
Member Content

DMA membership survey 2017

Each year we ask our members how we can do more to help them get even better at what they do. Grab the chance now to inform the DMA's thinking and performance with our 2017 membership survey.
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  • 370 views
Member Content

The GDPR and you, chapter four

With less than seven months until the GDPR is implemented, we conducted our fourth in a series of surveys on marketers’ attitudes towards the GDPR. Here’s what they had to say.
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  • 2366 views

Survey: the IDM Skills Census

Tell us your experience of working in marketing, the skills you use, the skills you value and which you want to develop further with this comprehensive IDM survey - you'll be in with a chance to win £50 if you do
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  • 720 views

DMA insight: Customer Engagement, focus on travel

Value for money. Rewards. Good customer service. All keys to driving loyalty in customer engagement in the travel sector. But are those mechanics enough - or do they require more ground support to get your brand flying high? Dig in to our lastest engagement infographic to find out.
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  • 2371 views