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The GDPR and you, chapter two

A quarter of businesses are not on course to meet coming GDPR changes, and B2B marketers are the least prepared, but the Brexit vote has not had the impact feared according to new DMA research
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  • 1338 views

Marketer email tracker 2017 launch

One in ten marketers admit their emails aren’t relevant to customers. Are we in danger of killing email with irrelevant content?    
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  • 1687 views

Annual door drop industry report 2016

Welcome to the 22nd Annual door drop industry report from the DMA Door Drop Board Committee, which investigates advertising trends relating to the door drop sector. 
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  • 113 views

GDMA: Data is indispensable in marketing and in the boardroom

Data driven marketing has transcended the marketing department and entered the boardroom according to new research from the Global Alliance of Data-Driven Marketing Organisations (GDMA)
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  • 887 views

DMA Insight: Email benchmarking report 2016

Email remains in good health, according to the latest benchmarking figures from the DMA’s Email council
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  • 3255 views

DMA Insight: Millennial shift - young consumers drive new email habits

Consumers use their inboxes to their advantage. Learn the latest consumer email trends, including the proportion of ghost email accounts in circulation, and how younger people, including 'Millennials' drive new behaviours.
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  • 2620 views