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Customers want relevance, marketers need content

The content revolution has been on marketers' minds for years. The DMA's Marketer email tracker 2017 research shows that content is the pinch point for marketers if they want to serve their customers and make their messages interesting and relevant. Learn more in this...
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  • 1713 views

The GDPR and you, chapter two

A quarter of businesses are not on course to meet coming GDPR changes, and B2B marketers are the least prepared, but the Brexit vote has not had the impact feared according to new DMA research
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  • 3411 views

Annual door drop industry report 2016

Welcome to the 22nd Annual door drop industry report from the DMA Door Drop Board Committee, which investigates advertising trends relating to the door drop sector. 
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  • 337 views

Marketer email tracker 2017 launch

One in ten marketers admit their emails aren’t relevant to customers. Are we in danger of killing email with irrelevant content?    
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  • 3429 views

GDMA: Data is indispensable in marketing and in the boardroom

Data driven marketing has transcended the marketing department and entered the boardroom according to new research from the Global Alliance of Data-Driven Marketing Organisations (GDMA)
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  • 1215 views

DMA Insight: Email benchmarking report 2016

Email remains in good health, according to the latest benchmarking figures from the DMA’s Email council
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  • 3855 views