GDPR and you, chapter one
15 May 2019
New research shows how aware and prepared marketers are for the GDPR and who they think is responsible for the changes.
The General Data Protection Regulation (GDPR) clock is counting down to May 2018 with now less than two years to get your house in order .
Changes to the governance of data will affect all businesses, from global powerhouses to the smallest SMEs.
This new piece of research asked marketers a range of questions about how prepared they and their organisations are for the GDPR. We found differing levels of awareness and preparedness for the GDPR between B2B and B2C marketers, and very little consensus for who should be responsible for managing the changes within organisations.
Like a barometer, we will conduct this tracker study again over the coming two years to measure changing attitudes and opinions about the GDPR.
If you'd like more information:
- Take advantage of our GDPR Portal where we will add new information, perspectives and advice over the coming two year
- Take our IDM course on general data protection
- Attend Data Protection 2016 - GDPR update
Enjoyed this? Read the Global Review of Data-driven Marekting and Advertisiing report.
Please login to comment.
Comments