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GDPR and you, chapter one

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New research shows how aware and prepared marketers are for the GDPR and who they think is responsible for the changes.

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The first report on the marketing effectiveness insights that have been uncovered through analysis of the newly created DMA Intelligent Marketing Databank.

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Correctly used, email metrics form part of a virtuous circle of improvement. The DMA’s Email Benchmark Report 2021, sponsored by Validity, analyses data from a cross-section of the industry to provide an overview of the email’s key success measures.

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We in the advertising industry must play our part in ensuring the right safeguards are in place to protect innocent people and that we produce and monitor content accordingly.

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M.i. Media's Biddable Account Director, Kushtrim Jeta discusses the implications of Apple's latest iOS 14.5+ changes for advertisers.

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