10 Nov 2020
Our dig into customer loyalty. The last time our Customer Engagement research investigated this topic was 2018. And this time, we conducted it amid one of the most dramatic shifts our generation has ever lived and worked through.
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When thinking about sustainable marketing, often we think about the channels we use, or materials we use in a physical sense. We overlook things like the audience targeting, data cleanse & optimisation, which have a big impact on minimising wastage.
Purple Square’s Tim Biddiscombe interviewed marketing data and tech industry veteran Andy Masters about the essential roles of listening, learning and trust in building holistic and effective customer journeys.
The subject of Generative AI and Real-Time Personalisation, two very interesting, interrelated subjects, in that they both deal with the here and now, presenting information with an immediacy and accuracy bordering on the prescient.
Generative AI platforms are remarkably easy to use. But we must remember that generative AI cannot read our minds (at least, not yet!). Generative AI is only as effective as the prompts you provide it with and the data fed into it.
