22 Jun 2017
DMA partners with Festival of Marketing
We are very pleased to announce the DMA has partnered with the Festival to bring the best of the data-driven marketing industry to this year’s edition.14 Jun 2017
FEDMA calls for marketers to be responsible to society, not just their businesses, as it announces the appointment of new leadership team
Acxiom’s Dr Sachiko Scheuing remains as co-Chair, joined by Chris Combemale from the DMA in the UK13 Jun 2017
Door drop spend sees 7% increase
Amidst challenging times for many media channels, door drops remains resilient in 201625 May 2017
Nearly half of businesses will not be ready in time for the GDPR
Recent ICO guidance causes major concerns about marketing industry’s ability to be ready in time for the GDPR, coming into force in May 2018, according to latest DMA research12 May 2017
First winners of the DMA Customer Engagement Labs prize announced
A one-day pilot of the DMA’s immersive hackathon tackled a live brief from Hilton to develop new and innovative ways of engaging with its customers14 Mar 2017