06 Mar 2017
ICO GDPR Guidance sets scene for modern marketing
The Information Commissioner’s Office (ICO) has issued its GDPR consent guidance which gives marketers practical advice on how to behave from 201814 Feb 2017
One in four businesses still unprepared for GDPR
New research from the DMA highlights the need for more urgency09 Feb 2017
One in ten marketers admit their emails arenât relevant to customers
Email remains a central pillar of marketing programmes, but new research from the DMA suggests marketers have some work to do to ensure they’re relevant and trusted06 Feb 2017
DMA calls for brands to be more authentic in their customer engagement as it announces appointments of new Chair and Deputy
Karmarama’s Mark Runacus takes over as new Chair and Starcount’s Caroline Worboys as Deputy Chair of the DMA Board30 Jan 2017
Data has evolved to become a central pillar of how businesses practice marketing, purchase advertising, evaluate consumer media and deliver compelling customer experiences
The third edition of the annual Global Review of Data-Driven Marketing and Advertising has once again revealed the starring role data-driven marketing and advertising (DDMA) plays in the success of any business.12 Jan 2017