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One in four name Amazon as their favourite retail brand

Online retailer beats high street stalwarts for the top spot, according to the DMA’s Customer Engagement research

Digithink wins IDM Student Marketing Competition 2016

The team from Bournemouth University was presented with the Gold Award at a gala reception last night

Award wins are more than just a trophy, they deliver higher return on investment too

Analysis of DMA Award entries reveals what it means and takes to create a winning campaign
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A third of businesses feel âunpreparedâ for GDPR, according to marketers

Research from the DMA highlights the need for board-level leadership, while exploring marketers’ expectations and concerns about the new legislation

Virtual engagement: real desire

DMA research into retail engagement shows brand loyalties are eroded by newer ways to shop, and consumers want new ways to interact

Tony Kane and Fedelma Good added to DMA Roll of Honour for extraordinary contributions to marketing

The DMA has added two exceptional marketers, Tony Kane and Fedelma Good, to its Roll of Honour in recognition of their outstanding achievements and dedication to one-to-one marketing.
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