Tony Kane and Fedelma Good added to DMA Roll of Honour for extraordinary contributions to marketing

Tony Kane and Fedelma Good added to DMA Roll of Honour for extraordinary contributions to marketing

The DMA has added two exceptional marketers, Tony Kane and Fedelma Good, to its Roll of Honour in recognition of their outstanding achievements and dedication to one-to-one marketing.

Both Fedelma and Tony have been long-standing DMA board members, helping to shape the direction of the largest marketing trade body in Europe and improve standards for all.

“The Roll of Honour recognises those who have made a dramatic impact to the one-to-one marketing industry, and we are proud to recognise both Fedelma Good and Tony Kane who have it their business to improve the business of communication. Both Fedelma and Tony have also generously given their time and resources to push the industry forward over many years, and we thank them for their time and expertise,” said DMA MD Rachel Aldighieri.

Barclays’ director, information policy and strategy Fedelma Good began her career in banking in Dublin, gaining an MSc in computer science, before moving to London where she further built her career with Deloitte, Equifax, Acxiom and running her own consultancy before going back to banking and Barclays.

Fedelma’s work has helped push up standards in data-driven marketing for the benefit of the whole community.

Tony Kane’s work for brands as diverse as Aviva, BT, Universal, Boots and now Key Retirement Solutions ensures they communicate effectively with their customers to build meaningful relationships.

Tony was instrumental in developing the DMA presence in the North of England in his role as chair of the DMA North Council.

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For further information contact the DMA Press Office:

Ed Owen, PR & Content Manager Tim Bond, Head of PR

T: 020 7291 3324 T: 020 7291 3328

E: ed.owen@dma.org.uk E: tim.bond@dma.org.uk

About the DMA

The DMA is a UK trade association for the one-to-one marketing industry - those companies that speak directly to their customers and those companies that help them achieve this. The DMA provides best-practice guidelines and legal services for its members, who are typically marketing, advertising and data-driven organisations.

More than 1,000 companies in the UK are DMA members. The DMA also holds industry events, conducts research and publishes reports, lobbies for legislation to support its members’ business practices and has a close working relationship with the Information Commissioner’s Office. All DMA members must comply with the DMA code, which is available to read here: http://dma.org.uk/the-dma-code.