Kirstie Buchanan appointed Chair of the DMA North Council

Idox Group’s Sales & Marketing Director selected to lead the DMA Council in the north of England

Today the DMA has confirmed the appointment of a new Chair for its North Council, Kirstie Buchanan, Sales & Marketing Director at Idox Group-owned digital agencies Rippleffect and Reading Room. The Liverpool-based Buchanan brings with her over 16 years digital industry experience, during which she’s been a driving force behind the innovation and growth of some of the UK’s biggest agencies.

Buchanan is a proud advocate of nurturing talent and preparing the next generation of marketers for life in the sector. She is a mentor and works with a number of other senior female business owners in Liverpool on the challenge of retaining the region’s best talent. She plans to bring her commercial experience and passion for industry to the role of Chair to drive awareness and engagement with the DMA across the North region.

The DMA runs a number of events in Manchester, such as Copywriting clubs and Legal updates. The DMA Group’s Employability team also runs a range of initiatives to attract and inform the next generation of talent to the industry, in 2017 these will include dedicated events in the North region for the Big Book Crit and Mentoring.

Kirstie Buchanan, Sales & Marketing Director at Idox Group, comments: “I am excited to be appointed Chair of the DMA North Council and look forward to working with the team to increase awareness and engagement across the region. In particular, I’d like to focus our attentions on the next generation of digital and marketing talent, both from the junior ranks of our industry and the students that may not have thought about a career in marketing.”

Rachel Aldighieri, MD of the DMA, comments: “Kirstie is a fantastic addition to the DMA’s community and her experience will be invaluable in developing our presence in the North of England. She’s already a passionate advocate for mentoring and ensuring the next generation of marketers have everything they need to succeed, so I look forward to working with her and the North Council in the New Year.”