14 Dec 2023
Data & Marketing Commission announces new Chief Commissioner
Emma Martins confirmed as new Chief Commissioner of the Data & Marketing Commission
06 Dec 2023
Royal Mail's 'Lighter Delivery' campaign wins DMA Awards Grand Prix
‘Lighter Delivery’ campaign, by Royal Mail and The Creative Consultancy, showcases the powerful impact direct mail can have while delivering its sustainability message
21 Jul 2021
41% of current industry measurement metrics do not reflect marketing effectiveness
The DMA has published the ‘Meaningful Marketing Measurement 2021’ report, the first in a series of analyses into marketing effectiveness, uncovered through examination of its new Intelligent Marketing Databank.
27 Jan 2021
ICO issues £480,000 in fines to companies making nuisance calls
ICO issues fines to four companies making unlawful calls to numbers registered with the Telephone Preference Service (TPS).
07 Mar 2019