âAward winning work is more than just a trophyâ

New analysis reveals that winning an Award
delivers long-term success to agencies

The latest analysis of DMA Awards’ Gold winners shows that victorious agencies saw, on average, a 20% increase in their account portfolios in the following year and a 6% increase in billings, highlighting the long-term business benefits of winning an Award.

“Award winning work is more than just a trophy,” says Rachel Aldighieri, MD of the DMA, “Truly great marketing campaigns don’t start with a plan to win an award at the end of it. They begin with strategic thinking and planning, are inspired by fantastic creative and ultimately will deliver brilliant results. Our analysis shows that winning work not only makes brands happy, but also offers the agencies involved tangible benefits to their business.”

These comments come as the DMA Awards 2018 open for entries. Each year, the DMA Awards are judged by over 300 industry experts from agencies, brands and marketing services providers. This year Royal Mail MarketReach returns as headline sponsor, also supporting the ‘Best Integrated Campaign’ and ‘Best use of Mail’ categories.

Nicky Bullard, Chair of the DMA Awards committee, commented: “‘I can’t think of a more relevant partner for the DMA Awards. Direct Mail is alive and kicking. In fact, as someone recently said ‘it’s the new vinyl’.”

Jonathan Harman, Managing Director of Royal Mail MarketReach, adds: “We are delighted to return as headline sponsor of the DMA Awards. In an always on world, mail is even more relevant thanks to its ability to cut through the clutter and make a lasting impression. It improves ROI, reaches everyone in the UK and is trusted, kept and remembered.”

To find out more about the 2018 DMA Awards and how to enter, please visit: https://dma.org.uk/awards