Data Privacy Day 2014 brings fresh challenges for marketers

Today is Data Privacy Day (28 January 2014) and, as reported in The Drum, 56% of people are worried about the internet eroding their personal privacy.

Data Privacy Day marks the passing into law of the first pan-European data protection regulation on 28 January 1981. This year EU lawmakers will be looking to make progress on the EU Data Protection Regulation, which is the subject of much debate both here and in the EU.

The one-stop shop principle caused a stir among EU officials at the end of 2013, and it will now be up to the Greek Government (who took over the Presidency of the Council at the beginning of this month) to try and make progress on the draft Regulation.

Meanwhile, Google's privacy policy has landed it in hot water again, this time with the Spanish data protection authority, which has fined the search engine giant £300,000.

Here in the UK, the ICO wants to focus its resources on businesses that get data protection wrong repeatedly and take action against those who commit serious breaches of DP law, under proposals in a consultation that closes this Friday 31 January.

Posted by Smarayda Christoforou