Data Privacy Day 2014 brings fresh challenges for marketers | DMA

Filter By

Show All
X

Connect to

X

Data Privacy Day 2014 brings fresh challenges for marketers

Today is Data Privacy Day (28 January 2014) and, as reported in The Drum, 56% of people are worried about the internet eroding their personal privacy.

Data Privacy Day marks the passing into law of the first pan-European data protection regulation on 28 January 1981. This year EU lawmakers will be looking to make progress on the EU Data Protection Regulation, which is the subject of much debate both here and in the EU.

The one-stop shop principle caused a stir among EU officials at the end of 2013, and it will now be up to the Greek Government (who took over the Presidency of the Council at the beginning of this month) to try and make progress on the draft Regulation.

Meanwhile, Google's privacy policy has landed it in hot water again, this time with the Spanish data protection authority, which has fined the search engine giant £300,000.

Here in the UK, the ICO wants to focus its resources on businesses that get data protection wrong repeatedly and take action against those who commit serious breaches of DP law, under proposals in a consultation that closes this Friday 31 January.

Posted by Smarayda Christoforou

Hear more from the DMA

Please login to comment.

Comments

Related Articles

A telemarketing programme involving hundreds of one-to-one conversations with customers and prospects is the perfect opportunity to perform a thorough proof of concept. It enables you to learn quickly and validate your approach in a systematic, transparent way, so you set off on a better track.

Depositphotos_667828676_S (1).jpg

Economic pressures have plagued households for several years, with brands facing the challenge of engaging consumers who are more budget-conscious than ever before. As a result, brand loyalty has sharply declined, with 61% of consumers being less likely to stick with brands in 2023 compared to 41% in 2022.

Cost of Living Exit Strategy Report 20244

Purple Square’s Tim Biddiscombe interviewed marketing data and tech industry veteran Andy Masters about the essential roles of listening, learning and trust in building holistic and effective customer journeys.

Thumbnail Reimagining CX _Andy Masters 600x400.jpg

When thinking about sustainable marketing, often we think about the channels we use, or materials we use in a physical sense. We overlook things like the audience targeting, data cleanse & optimisation, which have a big impact on minimising wastage.

1714037684255.png