30 Jun 2015
"Marketers must seize the opportunity to develop a data culture fit for the 21st century economyâ
Shifts in consumer attitudes to privacy and wider awareness and acceptance of the sharing of personal information are shown in a new report from the DMA in partnership with Acxiom.
10 Jun 2015
DMA supports Which? campaign to stamp-out rogue callers
The DMA welcomes the latest Which? Initiative to stamp out rogue telemarketers and cold callers. Which? calls on consumers to complain about nuisance calls, to ensure the previously set out recommendations by the Which? taskforce are effective.21 May 2015
DMA and IDM merge to create new group
âThe two leading industry bodies in the one to one marketing industry, the DMA and the IDM, have come together under a newly formed group to promote the highest standards and professionalism in one to one marketing
21 May 2015
DMA and IDM merger: FAQ
The DMA and IDM have merged to produce the largest marketing body in Europe, announced by DMA chair Julia Porter. Read our FAQs on the merger.20 May 2015
DMA executive director calls on industry to put customer first
In the wake of recent negative press coverage, the DMA is calling on the industry to act in the best interests of their customers, regardless of the sector they operate in05 May 2015