DMA supports Which? campaign to stamp-out rogue callers | DMA

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DMA supports Which? campaign to stamp-out rogue callers

The DMA welcomes the latest Which? Initiative to stamp out rogue telemarketers and cold callers. Which? calls on consumers to complain about nuisance calls, to ensure the previously set out recommendations by the Which? taskforce are effective.

John Mitchison, the DMA's head of preference services, legal and compliance, and member of the Which? nuisance calls task force, said:

"Successful marketers need to think about the consumer and what they want. Sixteen years ago, the DMA established the only 'do not call' opt out register – the TPS; the DMA's new principles-based code of practice promotes corporate responsibility above and beyond legal compliance, which is enforced by an independent watchdog; and we have established an industry accreditation scheme, TPS Assured.

"If more consumers complain, this begins a virtuous circle, where rogue callers can be held to account and prosecuted by the Information Commissioner’s Office. This in turn will act as a deterrent for those considering rogue telemarketing,” he said.

In 2014, Ed Vaizey, Minister for Culture and the Digital Economy asked consumer advocacy group Which? to convene a taskforce to review consent and lead generation issues. The taskforce comprises political, industry, regulatory and trade body representatives.

The recommendations includes prescriptions for dealing with technical issues, reforming business management practices, as well as suggestions for regulatory and legislative changes.

Ed Owen, PR and Content manager
T: +44 (0) 207 291 3324 |M: +44 (0)7813 664656 |E:

About the DMA:
The DMA is a UK trade association for the one-to-one marketing industry - those companies that speak directly to their customers and those companies that help them achieve this. The DMA provides best-practice guidelines and legal services for its members, who are typically marketing, advertising and data-driven organisations.
More than 1,000 companies in the UK are DMA members. The DMA also holds industry events, conducts research and publishes reports, lobbies for legislation to support its members’ business practices and has a close working relationship with the Information Commissioner’s Office. All DMA members must comply with the DMA code, which is available to read here:

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