Marketing Automation in Print

As marketing organisations customise the digital experiences of their audience, they have a chance to create a more relevant and personal experience by adding printed direct mail into the equation.

This virtual event will look at how marketing automation can facilitate positioning print in an omnichannel environment, allowing for integration with other digital mediums.

Tune in as we explore marketing automation from the different perspectives of tech providers, agencies, and brands. Chaired by Alistair Ezzy, Managing Director, The Lettershop Group, you'll also:

• Gain insights from Philip Ricketts, Wholesale Commercial Director, Royal Mail MarketReach who will provide an overview of marketing automation and its importance for brands, agencies and suppliers
• Hear a case study from David Baldaro, Marketing Operations Manager, XMPie
• Learn from a panel discussion on the future of print featuring Lucy Swanston, Managing Director, Nutshell Creative Marketing, Kelly O'Sullivan, Senior Print & Publications Manager, Sainsbury's, Jonathan Tame, Managing Director, Two Sides and Marian Stefani CEO, IPIA