25 Oct 2012
Infographic - Email tracking report 2012
Consumers are the ultimate judges of how well the email marketing industry is performing. That’s why the annual email tracking report jointly commissioned by the Dma, fast.maP and alchemy Worx provides such valuable insight for marketers: it tells us what consumers really think of the...
31 Jul 2012
Infographic - Putting a price on direct marketing
The Direct Marketing Association commissioned this report Putting a price on direct marketing 2012. It is the result of the most extensive original research into the economic impact and the value of direct marketing in the UK undertaken to date. This infographic summarises the report's key...
20 Jun 2012
Infographic - Data privacy: What the consumer really thinks
The Direct Marketing Association (DMA UK Ltd) commissioned a study titled Data privacy: What the consumer really things, from the Future Foundation, an international consumer insight and trends consultancy in early 2012. The main results are presented in this infographic.
21 May 2012
Infographic - Consumers' perspective on social media marketing via mobile
DMA's Mobile Marketing Council conducted an online survey using TolunaQuick to understand consumers' attitudes towards brand interaction on social media websites via their mobile. The results of the survey are presented in this infographic.