27 Jul 2017
DMA insight: How to win trust and loyalty
How can your business meet consumers’ demands while building trust and loyalty? This infographic explores the changing face of brand loyalty, by the DMA and Foresight Factory. Read the full report, Customer Engagement 2017: How to Win Trust and Loyalty for the full loyalty lowdown.
15 Jun 2017
DMA insight: How marketers prepare for the GDPR
Learn how the marketing industry is prepping for the GDPR, with evidence that, while marketers are pragmatic about the GDPR, Brexit has already hurt business in the UK and Europe
10 Apr 2017
DMA insight: B2B marketing and the GDPR
The DMA's infographic to accompany the GDPR and you, chapter two research, which has a closer focus on B2B marketing
15 Mar 2017
Customers want relevance, marketers need content
The content revolution has been on marketers' minds for years. The DMA's Marketer email tracker 2017 research shows that content is the pinch point for marketers if they want to serve their customers and make their messages interesting and relevant. Learn more in this...
08 Dec 2016
DMA Insight: Millennial shift - young consumers drive new email habits
Consumers use their inboxes to their advantage. Learn the latest consumer email trends, including the proportion of ghost email accounts in circulation, and how younger people, including 'Millennials' drive new behaviours.
04 Nov 2016
DMA Insight: Social media snapshot
What makes for a social media expert? Does your job title show how much you know? Or is the battle to keep up a challenge faced equally from entry level to the boardroom? Find out in our new snapshot.
