I wish I'd thought of that

A brilliant insight, a light-bulb moment and months of obstinacy can lead to a game-changing campaign. The DMA Awards champions brave ideas with the power to shift public perception. Order your inspiration now – get your hands on a copy of our 2014 DMA Awards Annual.

‘I wish I’d thought of that’ – the title, and the phrase your clients and employees will retort is available to purchase for £50 (+VAT).

For your copy, please email Eleanor.Hibberd@dma.org.uk.