Great British Creativity | Join the DMA

Great British Creativity

It began with the writers and a fight for the power of the word.
Now we’re bigger and we want you along for the ride.
Add your voice to our mission to prove the value of creativity in UK business, government and society today.
Welcome to the campaign for great British creativity.

Your voice is a weapon

From the established greats to the newest artists turning the form on its head, the appetite for poetry has returned, and it isn't about haikus and rhyming couplets anymore.
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Groupthink - a theory on how the hell those off-colour ads still make it across the line

An explanation for how adverts that seem so obviously offensive make it to print, and how to avoid them.
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A good slogan - worth it?

Four little words, known by all. Why is L’Oréal's tagline one of the most definitive of our age? A brief look at its creation, history and evolution.
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Release the words within

Writers find themselves stuck in the mud, so here's eight ways you can clamber out and over your writer's block
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A put-down-your-pen list for copywriters

Gulp down a healthy dose of inspiration and catch your creative breath
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Lecture in Progress - A hive for creatives

When something comes with the seal of approval of It’s Nice That, people sit up and take notice. Dig in to creative culture and travel to a new digital destination for the good people of the creative industries at Lecture In Progress. 
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Copy Cabana 2017

Join the creative cream at Copy Cabana on 27 September in Bournemouth
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Copywriting the election

An examination of the slogans used by the main political parties that defined their election campaigns to June 2017
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Copywriting Clubs

We're in Manchester, Bristol and Edinburgh for our ever-popular Copywriting Clubs. Find out more and get involved.
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