Great British Creativity
It began with the writers and a fight for the power of the word.
Now we’re bigger and we want you along for the ride.
Add your voice to our mission to prove the value of creativity in UK business, government and society today.
Welcome to the campaign for great British creativity.
06 Nov 2017
Your voice is a weapon
From the established greats to the newest artists turning the form on its head, the appetite for poetry has returned, and it isn't about haikus and rhyming couplets anymore.31 Oct 2017
Groupthink - a theory on how the hell those off-colour ads still make it across the line
An explanation for how adverts that seem so obviously offensive make it to print, and how to avoid them.09 Oct 2017
A good slogan - worth it?
Four little words, known by all. Why is L’Oréal's tagline one of the most definitive of our age? A brief look at its creation, history and evolution.09 Oct 2017
Release the words within
Writers find themselves stuck in the mud, so here's eight ways you can clamber out and over your writer's block15 Aug 2017
A put-down-your-pen list for copywriters
Gulp down a healthy dose of inspiration and catch your creative breath18 Jul 2017
Lecture in Progress - A hive for creatives
When something comes with the seal of approval of It’s Nice That, people sit up and take notice. Dig in to creative culture and travel to a new digital destination for the good people of the creative industries at Lecture In Progress.28 Jun 2017
Copy Cabana 2017
Join the creative cream at Copy Cabana on 27 September in Bournemouth20 Jun 2017
Copywriting the election
An examination of the slogans used by the main political parties that defined their election campaigns to June 201720 Jun 2017