Great British Creativity
It began with the writers and a fight for the power of the word.
Now we’re bigger and we want you along for the ride.
Add your voice to our mission to prove the value of creativity in UK business, government and society today.
Welcome to the campaign for great British creativity.
19 Jun 2017
What makes marketing creative: Imagination or innovation?
Everyone is born with creativity but how does one nurture it? And is creativity on the decline? Winston Graham tackled the thorny issue of imagination in marketing.
08 Jun 2017
Professional Copywriters' Network copywriting conference
The Professional Copywriters' Network holds its Copywriting Conference 2017 at The Crystal building in London's docklands on 13 October. DMA Members get £50 off the cost of a ticket.
10 May 2017
A wander through words: May
This month in words - well mainly words. Read on to hear why creativity takes many forms - but to get to the good stuff, you need a team - the power of headlines, straplines, and what makes for a winning B2B voice.
17 Apr 2017
A wander through words: April
All your copywriting needs and desires, folded up into a munchable word count, with pictures and films and other key content consuming vehicles: words from every angle
20 Mar 2017
A creative life: Debi Bester, DMA writer-in-residence
Debi Bester drives the DMA’s Campaign for great British copywriting. Amongst other projects for the campaign, she cultivates the next generation of copywriters at the Future Writers’ Labs and curates the #writerscrawl copywriting festival. We caught up with her to explore her journey through...
01 Mar 2017
A wander through words
A look at copy from all angles, featuring John Malkovich as a clothesmaker, why being bored makes you a better creator and writing for cyberchondriacs
01 Mar 2017
The writing of protest
Trump. Huh. What is he good for? Absolutely no…well, as it turns out, an upswell in smartly written protest signs and razor-sharp public commentary. But this isn’t a new thing: the protest sign has been a platform for cutting copy for a good while.
07 Feb 2017
The loss of innocence
We live in a 'post' world: post-truth, post-trust and post-Trump. Brands will have to adapt their tone of voice to deal with all this. While results might not be pretty, they will be necessary, vital and if done correctly, successful.
14 Dec 2016
The sweet music of great writing
Spotify's recent brand campaign saw the perfect marriage of insight and brilliant writing to bring us some of the most arresting creative of 2016