Great British Creativity
It began with the writers and a fight for the power of the word.
Now we’re bigger and we want you along for the ride.
Add your voice to our mission to prove the value of creativity in UK business, government and society today.
Welcome to the campaign for great British creativity.
21 Mar 2018
Anatomy of award winning copy with OLIVER
How do you get cynical media buyers to sit up and take notice? It’s a challenge OLIVER relished in when writing for The Guardian last year.
20 Mar 2018
Introducing the #writerscrawl2018
It’s begun. An evening of networking drinks and a display of some of the finest work from our Future Writers’ Labs hosted at the DMA house officially opened the festival – getting everyone excited for the week ahead.
20 Mar 2018
#writerscrawl2018 - Words are experiences
Lab's Daryll Scott talks us through the impact of language and how to use words to get your audience to do what you want.
18 Mar 2018
#writerscrawl2018 Q&A with RAPP, OLIVER and Lab
#writerscrawl is here – and the creativity is palpable. Catching up with a few of the week’s hosts - RAPP, OLIVER and Lab - we asked everything from what words mean to them to the importance of linking imaginative minds.
13 Mar 2018
A copywriter's reading list
12 of the best books for copywriters that inspire, motivate and help get those damn words on a page
12 Mar 2018
The DMA Future Writers Lab
Our project brief to rebrand mentall illness15 Feb 2018
The voice of a generation: Who's the modern day Dylan?
Bob Dylan revolutionised the protest song in the 1960s. Who’s following in his footsteps by bringing a voice to the movements of today? Explore the artists who are using their lyrics to get a generation engaged.
09 Jan 2018
14 words and phrases we're gladly waving goodbye to in 2018
Copywriters, take heed. These are the words we don't want to see anymore.
11 Dec 2017
I, Human
Copywriters, embrace AI. Chatbots could be funding your next paycheque.