Great British Creativity
It began with the writers and a fight for the power of the word.
Now we’re bigger and we want you along for the ride.
Add your voice to our mission to prove the value of creativity in UK business, government and society today.
Welcome to the campaign for great British creativity.
27 Jun 2018
Owning the subject
Email subject lines are an integral but frustrating element of every copywriter’s life. Here’s how to keep your content fresh and your open rates high.
12 Jun 2018
Destination inspiration
The park, the library, trains and other alternative places writers can go to spark their creativity.
06 Jun 2018
Master of all trades
The days of being a specialist are over. In today’s world, copywriters need to leap from client to client and subject to subject. Here’s how to ensure your tone of voice survives these journeys and stays at the top of its game.25 May 2018
Copywriting Club: Writing big and bold with Leith
A barge full of copywriters, pizza and beer – what’s the worst that could happen? All aboard for our latest Copywriting Club – Edinburgh, writing big and bold with Leith.
24 Apr 2018
#writerscrawl2018 round up
A round up of this year's #writerscrawl2018, from the power of the # to crafting the perfect sign slogan, we've got it all.
23 Mar 2018
#writerscrawl2018 - The big pub scrawl
Combining two of the writer’s favourite past times; the written word and the pub. The final event of our festival week hosted an an evening of pint-sized TED style talks from comedian, Mark Dolan, screenwriter, Darren Murphy and explorer of stories, Dr Jacqueline Johnson around our festival...
23 Mar 2018
#writerscrawl2018 - Anatomy of award-winning copy with OLIVER
A masterclass in poke-fun-at-yourself copy. As part of our #writerscrawl2018 festival week, OLIVER invited us for a closer look at the writing process behind their best writing award-winning campaign for The Guardian, The Media Planner.
22 Mar 2018
#writerscrawl2018 - Signs of the times
The power of protest and what we can learn from the writing of placards. The breaking down of a form that forces you to reconsider with Wunderman.
22 Mar 2018
#writerscrawl2018 - The power of the #
Brand conversations; the good, the bad and the ugly. Production company, Cherryduck provide their insight into the hashtag’s history, as well as a closer look at those who got it right, and those who got it oh-so-wrong.