Great British Creativity
It began with the writers and a fight for the power of the word.
Now we’re bigger and we want you along for the ride.
Add your voice to our mission to prove the value of creativity in UK business, government and society today.
Welcome to the campaign for great British creativity.
12 Oct 2016
Writing a revolution
From speeches to novels, poems to ads, words are constant companions throughout history, the powerhouses behind monumental change. Here we take a look at books that changed the way we look at things.
11 Oct 2016
Emotion vs facts
Factual accuracy is one of the bedrocks of copywriting, but have recent events shown that emotion Trumps logic?
04 Oct 2016
A look back at the Future Writers' Labs: Oliver Easthope
As our Future Writers' Labs open for applications for a new cohort of eager students, we caught up with Oliver Easthope, a creative copywriter and graduate of last year's Labs
06 Jul 2016
Teamwork: Come together in sweet creativity
David Ogilvy wasn’t a fan and the chances are that you are sick of hearing the term being bandied about. But teamwork is where it’s at, and that must be good for creative souls, right?
21 Jun 2016
Speechwriting - three things copywriters should know
Speechwriting and delivering speeches has evolved over some three thousand years and copywriters can learn a great deal from the experiences of the past. Actually it's four things but one of the things is 'lists in three parts', so for consistency...
10 Jun 2016
Be simple. But effective.
Copywriters recoil at more simple solutions, often seeing them as a crime against creativity. But sometimes the right words are the easiest to say – and hardest to accept.
22 Apr 2016
Best Writing at the DMAs: Leo Burnett and the NSPCC
In this series we examine the winning work from the 2015 DMA Awards Best Writing category. Peek at the brilliance behind a Gold win for Leo Burnett and their client, the NSPCC.
22 Apr 2016
Best Writing at the DMAs: Proximity London and The Economist
In this series we examine the winning work from the 2015 DMA Awards Best Writing category. Peek at the brilliance behind a Bronze win for Proximity London and their client, The Economist.
22 Apr 2016
Best Writing at the DMAs: Lida and The Alzheimer's Society
In this series we examine the winning work from the 2015 DMA Awards Best Writing category. Peek at the brilliance behind a Silver win for Lida and their client, The Alzheimer’s Society.