Great British Creativity
It began with the writers and a fight for the power of the word.
Now we’re bigger and we want you along for the ride.
Add your voice to our mission to prove the value of creativity in UK business, government and society today.
Welcome to the campaign for great British creativity.
14 Dec 2016
Best Writing at the DMAs 2016: Arthur London and Plan International
In this series we examine the winning work from the 2016 DMA Awards Best Writing category. Check out what Arthur London and their client Plan International did to win the Bronze.
14 Dec 2016
Best Writing at the DMAs 2016: Leo Burnett & NSPCC
In this series we examine the winning work from the 2016 DMA Awards Best Writing category. Check out what Leo Burnett and their client NSPCC did to win the Silver.
14 Dec 2016
Best Writing at the DMAs 2016: MRM Meteorite and Tommy Tippee
In this series we examine the winning work from the 2016 DMA Awards Best Writing category. Check out what MRM Meteorite and their client Tommy Tippee did to win the Gold.
18 Nov 2016
#writerscrawl: Big Bang - the rise of the robot writers
Copywriters! Run for your lives! Well, maybe not that drastic, but this final session from Big Bang took us in close for a look artificial intelligence and what that might mean for copywriters.
18 Nov 2016
#writerscrawl: Big Bang - how to write just about anything
Creative director at CHI&Partners, Laura Rodgers, took us through some key tips to keep your copy zesty fresh – with a bit of Jeff Goldblum thrown into the mix
18 Nov 2016
#writerscrawl: Big Bang - Leo Burnett, the NSPCC and beautiful writing
Beri Cheetham and Kit Altin of Leo Burnett took to the stage at Big Bang to fill our minds with creative possibilities - and to bang the drum for emotive, story-led copy
18 Nov 2016
#writerscrawl: the power of words with Karmarama
Gathered under one roof at Karmarama, our #writerscrawlers got up close and personal with the word play of a poet, a speech writer, a screen writer and a playwright
18 Nov 2016
#writerscrawl: the B2B copywriting conundrum with Fieldworks
Is it really possible to be creative and commercially successful in B2B copywriting? Chelsea Reay, Fieldworks head of content, took us on a webinar journey to find out.
16 Nov 2016
#writerscrawl: words can change the world with Beautiful Meme
Copywriter and creative director at The Beautiful Meme Tom Sharp spoke about the need to be creative and different to avoid sounding like copywriting: “When you don’t think like other people you make other people think”.