Changes to the governance of data will have far-reaching consequences for your business. The new General Data Protection Regulations (GDPR) will determine how your business does business, and particularly how it manages, protects and administers data in the future. The new regulations came into place in 2018 - find help here.

DMA GDPR guidance: Profiling

As part of our guidance series for marketers, we take a detailed look at profiling. Read on to download the guidance.
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DMA insight: GDPR - a new beginning

The GDPR is here. We surveyed the state of the industry as the new legislation landed with the fifth iteration of our investigative series into preparedness for the GDPR.
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'GDPR and making privacy a brand asset'

Chris Combemale, DMA Group CEO, spoke at a TISA GDPR seminar at law firm Covington’s London office on the Strand.
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DMA insight: GDPR and PECR - to ask for consent or not?

Marketers often confuse or conflate GDPR and PECR, but it's important to understand the difference between the two. Take a look at our latest insight, designed to help simplify which GDPR legal grounds are most appropriate depending on the marketing method.
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The DMA and IDM World Cup sweepstake

32 teams. One prize. Well, that's the World Cup. Take part in our Copa Mundial sweepstake and carry home something even better: half price training courses or qualifications from those lovely folks at the IDM.
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DMA GDPR guidance: Consent and Legitimate Interests

The next instalment in our guidance series takes marketers inside two of the key legal bases of GDPR: Consent and legitimate interests. Read on to download the guidance, and access other DMA GDPR guidance pieces.
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DMA GDPR guidance: Accountability

As part of our guidance series for marketers, we take a detailed look at Accountability. Read on to download the guidance.
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DMA GDPR guidance: The essentials

As part of our guidance series for marketers, we take a detailed look at the GDPR essentials. Read on to download the guidance.
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The GDPR: A monster blockbuster

Coming to a screen near you. From the people who brought you the monster terms of GDPR, in a new era of data, a posse of unlikely monsters put to bed your GDPR nightmares once and for all.
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