Changes to the governance of data will have far-reaching consequences for your business. The new General Data Protection Regulations (GDPR) will determine how your business does business, and particularly how it manages, protects and administers data in the future. The new regulations came into place in 2018 - find help here.

DMA advice: The charity trustee checklist

The DMA’s Responsible Marketing Committee and Fundraising Taskforce has designed an infographic checklist to support the fundraising and charities sector. Read on and download the guidance to help your organisation better meet the needs of your donors and supporters
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ePrivacy Regulation: what will it change?

ePrivacy poses perhaps an even greater challenge to marketers than the GDPR
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DMA GDPR guidance for marketers

Covering GDPR essentials; Accountability; Consent and legitimate interests; and Profiling, our guidance series takes marketers step-by-step through a GDPR journey that will transform business
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Experian's new online portal puts the consumer in the driving seat

The portal handily explains data and marketing for consumers and how they benefit
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Connecting the dots: customer first, data first

Talking to Business Reporter, Jed Mole from Acxiom discusses how businesses can build a true picture of the consumer, lawfully and ethically
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DMA insight: Consumer privacy - the global view

Our latest DMA research, created in partnership with Acxiom and Foresight Factory, investigates consumer attitudes to privacy in 10 nations worldwide.
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DMA advice: GDPR - a training guide for contact centre agents

Training for contact centre agents needs to change in line with GDPR – and the DMA’s Contact Centre Council have prepped a new guide to help you train your staff to meet the challenges ahead
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DMA GDPR guidance: Profiling

As part of our guidance series for marketers, we take a detailed look at profiling. Read on to download the guidance.
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DMA insight: GDPR - a new beginning

The GDPR is here. We surveyed the state of the industry as the new legislation landed with the fifth iteration of our investigative series into preparedness for the GDPR.
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  • 1934 views