Changes to the governance of data will have far-reaching consequences for your business. The new General Data Protection Regulations (GDPR) will determine how your business does business, and particularly how it manages, protects and administers data in the future. The new regulations come into place in 2018 and you need to start preparing now - find help here.
Marketers often confuse or conflate GDPR and PECR, but it's important to understand the difference between the two. Take a look at our latest insight, designed to help simplify which GDPR legal grounds are most appropriate depending on the marketing method.
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The next instalment in our guidance series takes marketers inside two of the key legal bases of GDPR: Consent and legitimate interests. Read on to download the guidance, and access other DMA GDPR guidance pieces.
The GDPR isn’t as terrifying as you might think. Get to grips with the terms to impress your boss, your peers and even your nan with, by acquainting yourself with some particularly mischievous monsters.
Our latest webinar offers a whistle-stop tour of all things GDPR 5 days before the new legislation becomes fully enforceable. Join OneTrust and the DMA for a session to have you more-than-ready for the road ahead