Changes to the governance of data will have far-reaching consequences for your business. The new General Data Protection Regulations (GDPR) will determine how your business does business, and particularly how it manages, protects and administers data in the future. The new regulations come into place in 2018 and you need to start preparing now - find help here.
On the bank of the Danube opposite the striking Hungarian Parliament, the Federation of European Direct Marketing Associations (FEDMA) gathered to discuss the latest issues facing the industry in Europe.
What do the people you market to think about GDPR? Is the direction of travel of the legislation understood or still shrouded in mystery? Dig in to the latest DMA and Acxiom research and take a look at the present and the future of the data exchange landscape.
The GDPR isn’t as terrifying as you might think. Get to grips with the terms to impress your boss, your peers and even your nan with, by acquainting yourself with some particularly mischievous monsters.
The next instalment in our guidance series takes marketers inside two of the key legal bases of GDPR: Consent and legitimate interests. Read on to download the guidance, and access other DMA GDPR guidance pieces.
Data and privacy are the hottest topics in the marketing industry - but what do consumers think about information sharing, data exchange and trust? Learn more with our latest DMA insight: Consumer attitudes to privacy, created in association with Acxiom.