DMA - Data & Marketing Association

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Get informed; the latest public affairs developments affecting one-to-one marketing

The DMA is changing the way it updates its members on political and regulatory developments that directly impact your business.
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Advertising mail VAT latest: DMA asks HMRC to extend grace period

The DMA has once again called upon HMRC to publish its long-promised official guidance as to how it treats VAT liability of ‘single supplies’ of advertising mail print that includes the cost of postage.
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DMA calls on HMRC not to apply retrospective penalties over VAT exemptions

Update on the DMA's progress in dealing with the issue of the VAT liability of 'single supplies' of advertising mail - HMRC responds. 
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HMRC, VAT and the DMA

A short blog outlining the recent confusion around VAT on postage, and whether it is zero-rated or not.  Hugely important to anyone involved in Direct Mail.
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DMA warns industry of sitting on âad mail VAT timebombâ

The DMA has warned advertising mail suppliers to financial services businesses and charities that they could be sitting on a “VAT timebomb” following HMRC’s two-year delay in issuing guidance on how it will impose VAT rules for the channel.
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HMRC clarifies rules on VAT exemptions

In a letter to the DMA, HMRC states that all postage costs in advertising mail is subject to VAT charges. This is of particular relevance to businesses that cannot reclaim tax, such as financial services brands, charities and government.     

VAT Helpdesk

VAT Helpdesk

Ofcom announces changes to non-geographic numbers

Ofcom has confirmed that it will introduce unbundled tariffs for 084, 087, 09 and 118 numbers and  calls to 080 and 116 numbers will be free for consumers from summer 2015. Read on to find out what your business needs to do ahead of the implementation date. 

Focus on postal services and VAT

From 2 April 2012 many postal services from Royal Mail and other suppliers will become liable for VAT. Postal expert Alex Walsh explains why this change to VAT liability is happening and what it means for your business.  
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