23 Oct 2018
Why Direct Mail is Delivering
What are the factors behind direct mail’s popularity and success today?
22 Oct 2018
Marketers, beware of losing your biggest asset because of GDPR non-compliance
Marketers, beware of losing your biggest asset because of GDPR non-compliance
19 Oct 2018
Data Protection World Forum
All your data protection needs under one roof. Join the DMA, the ICO, the European Commission, the European Data Protection Supervisor, Google, Deloitte, Department for Digital, Culture, Media and Sport and more as they look at today’s data protection and privacy landscape.
17 Oct 2018
Benchmarking: The Power of Comparison
Benchmarking helps you to better evaluate the strengths and weaknesses of your marketing by giving your results context, which is why we at fastmap believe in the power of benchmarking in all its forms.
17 Oct 2018
Brands That Are Winning Post GDPR
Which brands are making a success out of the changing legislation landscape?
12 Oct 2018
How would a no-deal Brexit impact your organisation's ability to exchange data with EU countries?
A major concern for marketers is what happens to UK-EU data flows if there is no deal on data
12 Oct 2018
Competitor Analysis - Is your marketing above benchmark?
To adopt successful marketing strategies, it is necessary to not only develop marketing insights of your own performance but to also undergo competitor analysis and take an objective view on your competitor’s performance; which is not easy.
11 Oct 2018
Using Data Cleansing can improve your Direct Mail Campaign
Data cleansing is the process of finding and removing or correcting inaccurate, incomplete, irrelevant or corrupted data from a database. The aim is to improve the quality of the data held and run a more successful and cost efficient DM campaign.-274.jpg)