28 Mar 2017
Whatâs in a name?
Everybody writes out their names differently, some go with their whole shabang and others decided to go for the more mysterious initial so we see so many types of ways to write a name when we receive a database.
24 Mar 2017
How to Deliver a Seamless Omni-Channel Experience
Client expectations are evolving, and today’s seamless omni-channel journey requires a wider and deeper understanding of the customer and buyer journey, combined with technology to support marketing across coordinated channels._58d53bf56de38-72.png)
24 Mar 2017
An administrator, marketer, salesperson & an MD walk into a bar⦠to discuss data quality
That may have sounded like the start of a joke, however nobody is laughing when it comes to missing information in CRM - it's rather frustrating really!
23 Mar 2017
Are you planning to buy data from third parties?
If you are planning to buy data, you need to ensure that you have a record of when individuals opted in, how they have given their consent and what they opted in for.
22 Mar 2017
Keep Calm and Keep Marketing
As you may have heard, Verizon is throwing in the towel on the email business. The company recently announced that it would soon disable its email services, leaving current customers with three options moving forward: Migrate to an AOL account, keeping their address book, calendar,...
20 Mar 2017