24 Nov 2016
B2B post-purchase engagement: turning conversions into loyal customers
It is easy to focus on new business at the expense of post-purchase engagement because it is trickier to measure customer loyalty and justify the cost of retention campaigns, than it is to prove ROI for each new acquisition
24 Nov 2016
Segmentation - The Forgotten Hero
In the maze of buzzwords and sky high ROIs, there is one very important aspect of analysis data and databases that is being side lined – segmentation.
24 Nov 2016
How to Launch a Successful Black Friday Marketing Campaign
Holiday shopping is almost upon us. This blog post contains 7 tips that will help you create great Black Friday emails.
22 Nov 2016
Playdoh, Guess Who? and Data Profiling
Everyone has played the game, Guess Who? If you haven’t, A) where have you been? B) Definitely go and play it.
21 Nov 2016
How to Build Long-term Customer Relationships with Newsletters
See how easy it is to build long-term customer relationships with newsletters.
18 Nov 2016
Why trust trumps offers
Amaze One’s Sarah Hooper explains why getting your customers to willingly share personal information requires more than dangling carrots.
18 Nov 2016
#writerscrawl: the B2B copywriting conundrum with Fieldworks
Is it really possible to be creative and commercially successful in B2B copywriting? Chelsea Reay, Fieldworks head of content, took us on a webinar journey to find out.
18 Nov 2016
Email drives the largest share of Black Friday online sales at 25%
Black Friday is undisputedly big business for retailers, with UK online sales topping £1 billion in 2015. Email advertising was the single biggest channel driver of Black Friday online sales, generating £251 million.
18 Nov 2016
Which subject line strategy will make 6% more of your customers click on Black Friday?
We look at top performering subject lines from 85 million email sends to tell you how to boost engagment around Black Friday