DMA - Data & Marketing Association

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IP address, phone number, location data: what is personal data?

Tackling a question that vexes marketers, the DMA’s Zach Thornton explores what we mean when we say “personal data”
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THE MARRIAGE BETWEEN EDITORIAL & ECOMMERCE

This article explores why quality imagery on your ecommerce site is more important than ever before, with examples of how photography in projects can drive both site and brand engagement.
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Drum GDPR breakfast

The DMA's public affairs manager Zach Thornton joined members of Turn and CitizenMe for a breakfast debate on the impact of the GDPR at The Drum's HQ in Shoreditch, east London
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Member Content

Data protection 2016: profiling and automated decision making queries

Read on for responses to questions regarding profiling and automated decision making that we didn't have time to cover in the Data Protection 2016 conference
Member Content

Data protection 2016: consent, legitimate interest and opt-in/ opt-out (B2C) queries

Read on for responses to questions regarding consent, legitimate interest and opt-in/ opt-out (B2C) that we didn't have time to cover in the Data Protection 2016 conference
Member Content

Data protection 2016: the ICO and the GDPR queries

Read on for responses to questions regarding the ICO and the GDPR that we didn't have time to cover in the Data Protection 2016 conference

Paid content distribution: Know thy platforms

Each platform has unique characteristics. So how do you tailor your approach to optimise campaign performance in each case? Here's a few tips to get you started.
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Catch up on the latest legal and public affairs developments including the GDPR text confirmation

Updates on the GDPR, fundraising reforms and Safe Harbour, and more
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EU DPR reaches agreement

EU trilogue agreement paves way for new role of Data Protection Office and fines of up to 4% of global turnover for breaches of the new rules.
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