Infographic: "It aint what you say itâs the way that you say it, that's what gets results" when it comes to Direct Mail permission statements

We recently commissioned Permission Max to research into how the wording of permission statements for direct mail impacts on a consumer’s willingness to share data. The key finding - a well-crafted friendly opt-out permission statement positively impacts a consumer’s willingness to share their data.

When it comes to age, older age groups are more comfortable with friendly opt-out statements, while men are more happier than women to share their data in an opt-out environment.

To download a copy of the infographic, please go here.