Infographic: "It aint what you say itâs the way that you say it, that's what gets results" when it comes to Direct Mail permission statements | Infographic: "It aint what you say itâs the way that you say it, that's what gets results" when it comes to Direct Mail permission statements | DMA

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Infographic: "It aint what you say itâs the way that you say it, that's what gets results" when it comes to Direct Mail permission statements

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We recently commissioned Permission Max to research into how the wording of permission statements for direct mail impacts on a consumer’s willingness to share data. The key finding - a well-crafted friendly opt-out permission statement positively impacts a consumer’s willingness to share their data.

When it comes to age, older age groups are more comfortable with friendly opt-out statements, while men are more happier than women to share their data in an opt-out environment.

To download a copy of the infographic, please go here.

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