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We have found 37 results for 'creative effectiveness in door drops'
The DMA
Data & Marketing Associations
07 Dec 2011
FMCG brands face increasingly challenging times, as consumers tighten their belts and a relatively small group of powerful retailers tighten their firm grip on the shopper relationship. This sees FMCG brands looking at other ways to reach shoppers with incentives, such as door drop sampling.