07 Jun 2022
Door Drop Report 2022
What’s the state of door drops in 2022? Figures from the DMA’s annual report show the important role door drops have played in engaging and informing consumers during these challenging times.
23 Feb 2022
Future Trends: The Value of Sustainability
Your sustainable choices and actions make you unique. While other factors remain important, brands should invest in the opportunities’ sustainability can offer to gain and retain customers. Find out how to act on what’s close to your customers’ heart and start building today a more...
11 Jan 2022
Why new addresses matter to marketers
Building is booming and there are now more UK addresses than ever. But what does this mean for customer data?
05 Nov 2021
Empathy Has Been Destroyed In A Race For Sales
David Blaseby, Managing Partner of MullenLowe Profero, has written in My Customer on the impact of driving sales on customer-centricity, loyalty and meaningful relationships.
01 Nov 2021
I'm dreaming of an agile Christmas!
Christmas 2021 – back to business as usual or more business as unusual? Unsure? The media seems pretty confused too. Recently the same paper carried two stories with seemingly conflicting headlines “UK over worst of pandemic as hospital admissions reach lowest level for two months”...
27 Oct 2021
DMA spearheads trade bodies call for government to address digital skills crisis
The Data & Marketing Association (DMA), Market Research Society (MRS), and Advertising Association (AA) propose that some of the National Skills Fund should be dedicated to industry-led qualifications to help fill thousands of immediate job openings.
05 Oct 2021
Black Friday 2021 - Why is it such a different period of the year for retailers?
Black Friday isn’t an ordinary retail event – why so? Read on and find out the three factors that will make it different in 2021