DMA - Data & Marketing Association

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How to find the needle in the haystack when telemarketing

This article applies the metaphor 'like finding a needle in a haystack' to telemarketing. It does this by focusing on three different ways that you can make the haystack smaller to get the results you want from telemarketing.
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B2B Spend Intention Survey results

emedia conducted a B2B Spend Intention Survey, to further examine how marketers will be allocating their 2015 budget, in particular; on media and lead generation.  

Knowledge is the key to successful sales â Market & Competitor Research

Do you rreally understand your competitors? Do you understand their strengths and weaknesses compared to your product or services? Original Post http://www.virtual-sales.com/why-market-and-competitor-research-is-key-to-sales/
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Telemarketing or Telesales: Do you know which one you need?

Often confused and used incorrectly. Here we explore the meaning of each and how telesales and telemarketing are used in Business to Business (B2B). Original post can be found here goo.gl/DC8rwm
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New EU Data Laws â How this will affect B2B Telemarketing

Recent article that discusses how the changes in EU Law will affect B2B Telemarketing. Original post can be found here :- http://www.virtual-sales.com/new-eu-data-laws-will-affect-b2b-telemarketing/
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The expertsâ 10 points to prepare for regulation

Rosemary Smith and Andrew Bridges talked through 10 points of concern around the coming European data regulation. 
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DMA Adobe webinar: pay attention to mobile elites

Andrew Savory, Adobe's mobile services and solutions evangelist, talked us through some of the latest mobile research and explained why you should pay attention to the mobile elite.
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