03 Sep 2018
Business-2-Business (B2B) Lead Scoring - A methodology for success
Cut out the internal bun fight between Sales and Marketing. Implement a rigorous lead scoring methodology.
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31 Aug 2018
Who's actually in control of the purchase?
We think we know who's in control, but who actually is? Is it the person who opens their wallet, or the child who uses the product?
29 Aug 2018
Influencer marketing, is it just clever people conning us out of money?
Influencer marketing has taken over the online marketing environment, everyone is doing it. And how are they doing it?
22 Aug 2018
Learning from your Customers - is there any better place to learn in business?
The powerful relationships fueled by insight from our Customer Advisory Council (CAC) continues to allow Solimar to learn, develop and meet the needs of a fast paced market.
14 Aug 2018
Marketers Plan To Shift To New Marketing Channels Post EPrivacy
In March 2018, Mailjet commissioned a new piece of research conducted by Morar Consulting to understand the effect that ePrivacy will have on marketing strategies and ROI following it’s implementation.
13 Aug 2018
DMA Public Affairs: 2017 to 2018, a year in review
A period of sweeping legislative change and Brexit debates saw the DMA's Public Affairs team hard at work protecting DMA member interests and the wider industry, both here in the halls of UK power and overseas in Europe. Read on for a snippet of a packed and successful year.17 Jul 2018
ePrivacy Regulation: what will it change?
ePrivacy poses perhaps an even greater challenge to marketers than the GDPR
16 Jul 2018
AD Me wins Student Marketing Competition 2018
Team AD Me from the University of Greenwich took gold place in this year's Student Marketing Competition for their repsonse to the brief set by Royal Mail._5b4c77afae175-48.jpg)
13 Jul 2018