DMA - Data & Marketing Association

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Copywriting for Not-for-Profit Masterclass

Get greater impact and results from your fundraising copy. Understand how to grab your audience's attention, capture their interest and motivate them to give. Discover the best way to phrase the 'ask' and gain practical advice and insights that are proven to improve outcomes. Learn how to adapt...
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Data Driven Marketing Masterclass

Drive your business forward by using data to improve results. Learn how to test channels for better outcomes. Understand what metrics count when evaluating performance and what you can do to apply what you've learnt to future campaigns.

Pay per Click (PPC) Masterclass

Structure and manage PPC campaigns to increase the number of high-quality visitors to your website. Learn how to develop PPC campaigns that increase clicks and reduce costs. Understand effective retargeting and set key performance indicators that boost your PPC performance.

Storytelling for Marketers Masterclass

Unlock the power of narrative with our one-day 'Storytelling for Marketers' course. Learn how to captivate audiences, shape compelling narratives, and infuse your brand with unforgettable stories. With hands-on exercises and expert insights, you'll master techniques to engage, persuade, and...
Storytelling for Marketers Masterclass

Royal Mail Industrial Dispute

Royal Mail workers are set to strike on four days in August and September in a dispute over pay. Read on to hear the thoughts of Chris Combemale, CEO of the DMA.
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Copywriting for Digital Masterclass

On this 2-day course you'll learn how to write better copy for web, email, social media and blogs. Use these techniques to gain attention, drive traffic and improve results. Understand what works and apply this to your writing.
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Social Media Marketing: Strategy Masterclass: 22 May 2024

This 1-day course shows you how to create a social strategy that gets results. Understand the impact of social media and the importance of planning. Discover how it contributes to successful business, and understand the importance of social listening, influencers, and communities.
Social Media Marketing: Strategy, Tools and Tactics Masterclass

Customer Insight Masterclass

Boost value for you and your customers with customer insight. Learn how to gain a competitive advantage by understanding the behaviour of your customers and their value to you. Discover how to research, plan and manage your activity with confidence.
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