16 Jun 2023
Doing Due Diligence on Third Party Data - Our Top Tips
How much due diligence does your business need to take when you accept personal data from third parties, such as list brokers for direct marketing purposes? We’ve pulled together six top tips to help you navigate what can sometimes be a tricky area from a data protection point of view..png)
15 Jun 2023
Consumer Email Tracker Series: The Relevance of Email Marketing
Following the release of the 2023 Consumer Email Tracker Report the DMA Email Council's Research Hub has prepared a series of articles that dig into some of the unexpected learnings from email subscribers and the drivers behind them. This article is the third in a series of four.
13 Jun 2023
Door Drop Report 2023
How have door drops fared in a volatile market? Figures from the DMA’s annual report show the continued confidence that advertisers place in the channel.
08 Jun 2023
Consumer Email Tracker Series: The Importance of Email Preferences
Following the release of the 2023 Consumer Email Tracker Report the DMA Email Council's Research Hub has prepared a series of articles that dig into some of the unexpected learnings from email subscribers and the drivers behind them. This article is the second in a series of four.
08 Jun 2023
Royal Mail Marketreach unveils study discovering the 'Circular Advantage Of Mail'
We know mail is effective at driving a 95% engagement rate, but how does it measure up environmentally? New research commissioned by Marketreach has produced a full carbon Life Cycle Assessment (LCA) of Mail..png)
01 Jun 2023
Consumer Email Tracker Series: What's In Your Junk Folder?
Following the release of the 2023 Consumer Email Tracker Report the DMA Email Council's Research Hub has prepared a series of articles that dig into some of the unexpected learnings from email subscribers and the drivers behind them. This article is the first in a series of four.
30 May 2023
Creative Effectiveness in Door Drops: May 2023
The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats. In this month’s edition, Neal Dodd, Managing Director at The Letterbox Consultancy, deep dives into a recent Door Drop from Papa Johns.1.png)
30 May 2023
Virtual: DMA Awards 2022 Showcase - Best in the West
The 2022 DMA Awards were packed with amazing work. But what lies behind the brilliance - and what lessons can we learn? Find out alongside Armadillo, Campfire Agency, and Havas CX helia in this recorded showcase.
29 May 2023
Value of Measurement Report
Marketers are caught in the grips of a profound measurement dilemma. Not only are marketers being asked to do more with less, but they are being asked to do so in an environment in which generating short-term response from consumers through direct / performance / activation marketing efforts is...-1.png)