31 Jan 2024
Sagacity: Charity Marketing Effectiveness 2023 - Insights for Marketers
Charity marketers faced their fair share of challenges last year, as driving donations from cash-strapped consumers became an increasingly hard task. Join the DMA and Sagacity online to discover the key trends in charity marketing effectiveness, and the tactics, strategies and channels most...23 Jan 2024
Virtual: Legal and Marketing Compliance Update
How can you stay up-to-speed with legal reform and keep your marketing compliant? Find out alongside the DMA and other industry leaders at our Marketing Compliance Update.05 Jan 2024
Why study with the DMA?
DMA courses and qualifactions are underpinned by DMA best practice guidance and award-winning case study content, so you know your team are not only learning from the best marketers —but also the very best campaigns.13 Dec 2023
US pulls out of international efforts to create global data flow rules
The United States' representative to the WTO said they needed to create 'policy space' for debating the issues.30 Nov 2023
Why our judges get involved
We asked members of the Customer Data Council and Value of Data Committee to join us in writing a three-part series to let you know about what they look for when they are judging, their experience of judging this year’s awards, and what made the award winners stand out in their categories.30 Nov 2023
Bundles of upskilling, curated for you.
We're offering 3 for 2 on all DMA masterclasses until 31 Jan, allowing you to curate the perfect marketing training package for your team.23 Nov 2023
Creative Effectiveness in Door Drops: November 2023
The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats. In this month’s edition, Nick Brown, Sales Director at Newsquest, dives into a recent Door Drop from a local business selling firewood.16 Nov 2023
Retail Marketing Effectiveness 2023 report
While the overall cross-sector picture of marketing effectiveness has remained muted in the past year, retail marketers have bucked the trend by recording a six-year high — but just how did they do it?09 Nov 2023