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Customer Engagement: How to Win Trust and Loyalty 2022

How is the cost of living crisis impacting consumer spending and loyalty habits? Dig into our latest Customer Engagement report to find out.
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DMA pays tribute to HM Queen Elizabeth II

Rachel Aldighieri, Managing Director of the DMA, said: "The DMA is greatly saddened by the loss of her Majesty the Queen. We thank her for her inspirational leadership, her work for our society and her service and dedication to the people of the UK and Commonwealth. Our thoughts are with the...
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DMA Welcomes Former Marketer Michelle Donelan As Secretary of State for DCMS

DMA community calls for new minister to push forward key data privacy reforms to support business growth
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Dotdigital: Make Your Data Matter

As an industry, we're creating more data than ever before. So how can you exploit the data you hold to build an extraordinary marketing strategy? Find out alongside Cognism, Dotdigital and other experts.
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Data & Marketing Commission Announces New Industry Commissioners

Robert Bond and Gilbert Hill have been named as the two new Industry Commissioners of the Data & Marketing Commission (DMC) – the industry body that oversees and enforces the DMA Code.
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Managing Stakeholders Masterclass

Learn how to gauge the preferences, behaviours and workings styles of yourself and others to build more effective working relationships. Discover how to improve existing stakeholder relationships and the tools you can use to help. Build confidence using real world examples.
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Behavioural Economics Masterclass

A practical guide to harnessing irrational consumer decisions and making them, if not entirely predictable, then far more intelligible using Behavioural Economics principles.
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