14 Jun 2016
Mailing Council - June 16 news
Should I stay or should I go now? Well, unfortunately we don’t have the answers to the upcoming referendum. So, whilst you let both sides scare you to death with their respective arguments, here is your latest roundup of what’s going on in the world of direct mail.10 Jun 2016
Effectiveness week: open for submissions
Held the week beginning 31 October, effectiveness week needs submissions from you, for its event at BAFTA on 2 November
10 Jun 2016
Copywriting, behavioural economics and AdWords
Applying behavioural economics principles to copywriting Google AdWords ads can promt a significant boost in performance for certain cagtegories like technology, telecoms and clothing
09 Jun 2016
Member ContentâData is not difficultâ
What do firms need to do to change their culture in order to succeed in the modern data economy?
08 Jun 2016
The skinny on Copywriting Club - Manchester
Braving weather so wet even the fish looked fed-up, our hardy copywriting clubbers headed for cover at an evening of copy chatter – and a good dry-off
08 Jun 2016
Neopost: CX - translating great experience into great value
Join our webinar with Neopost Marketing Manager Antony Paul and find out how to translate good customer experience (CX) into real brand value
07 Jun 2016
David Ogilvy: copywriter
David Ogilvy was a copywriter, and here we present his 12-point guide to how he works, in addition to an hour-long interview with the great man where he admits to starting his agency becasue he didn't think he was good enough for Young & Rubicam
02 Jun 2016
ePrivacy Directive to be revised
The EU Commission is reviewing the ePrivacy Directive as a part of their drive to create a digital single market
01 Jun 2016
Creative services government contracts to be made available to more businesses
The DMA has been working to have the process opened up to members.