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Data Protection 2016 Update as it happened

How should your business adapt to Brexit? What about the GDPR? What are the opportunities in the GDPR legislation? Read on for highlights from Data Protection 2016 Update
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What Are The Five Customer Engagement Strategies That Align With What Consumers Desire From Brands?

In this blog post we highlight the key implications emerging from the DMA Customer Engagement 2016 research report. What are the most promising customer engagement strategies that chime with what consumers expect and desire from brands?

The Digital Economy Bill

Direct Marketing Guidance to be put on a statutory footing
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Customer engagement in the insurance market

Scott Logie is a member of our Customer Engagement Council, and here he casts his expert eyes on the world of insurance and why being recognised matters in building relationships with customers
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Yahoo data breach - 8 million UK users affected

A moment to contemplate the fast approaching GDPR
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Engaging customers through retention marketing

Marketers continue to see value in retaining and re-interesting their customer base, and retention marketing is a cornerstone of engagement strategies that truly put the customer first
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Selligent: Breaking bad habits - Why top marketers are going consumer-first

Join Selligent's head of marketing Christopher Baldwin who says traditional marketing models may be broken, but marketing is far from dead.
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The future of data... explained

Join business leaders and experts from John Lewis, Sky, L’Oreal, people.io, Marketing Week, Experian, Opt-4, the ICO and more for a Data Protection update
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Vodafone uk becomes first telecoms company to receive Anti-nuisance call accreditation

Vodafone UK has become the first telecommunications company to receive the Telephone Preference Service (TPS) Assured accreditation having passed an extensive audit of its outbound call centres by the DMA.